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Starbucks Case Study | Starbucks Assignment Help | Starbucks Coffee Chain

Introduction

Since 1992 Starbucks has been a publicly listed company on the National Association of Securities Dealers Automated Quotations (NASDAQ) with its trading name as “SBUX” with its main headquarters located in Seattle, Washington, United States of America U.SAnchor[1].

Starbucks has held its position as a premium café chain by purchasing and roasting high-quality whole bean coffees and selling them, with handcrafted coffee and tea beverages and a variety of fresh food items. Starbucks Coffee Australia was founded by Starbucks Corporation in the U.S, entering into the Australian market in the year 2000 through a joint venture and license agreementAnchor[2].

2.0 Starbucks’ Business Strategy

2.1 Business Mission

2.2 Competitive Advantage

2.2.1 Product Quality & Image

2.2.2 Brand Loyalty and Customer Service

2.3 Key Success Factors used by Starbucks

2.4 Appropriateness of this Strategy

2.4.1 Influence on its external environment

2.4.2 Customer value creation at Starbucks

3.0 Starbucks’ Organisational Structure

3.1 Functional Level

3.2 Decentralised Business Work Units

3.3 Appropriateness of key success factors for Starbucks

Organisational Structure

3.3.1 Research & Development 

3.3.2 Human Resource Management

3.3.3 Resolution Centre

3.3.4 Forefront of Ethical Practise

3.3.5 Economies of scale         

4.0 Management Accounting Systems (MAS)

4.1 Financial Budgeting Reports

4.2 Procurement & Purchasing Unit

4.3 Human Capital Management

4.4 Global Responsibility

4.5 Appropriateness of its MAS

4.5.1 Use of Financial Budgeting Reports

4.5.2 Use of Human Capital Management

4.5.3 Procurement & Purchasing Unit

4.5.4 View on Global Responsibility

5.0 Starbucks Performance Measures

5.1 Evaluation on Subordinates

5.2 Assistant & Store Managers Performance

5.3 Customer Feedback

 5.4 Internal Feedback

5.5 Environmental Performance Measures

5.6 Appropriateness of Starbucks’ Performance Measurement System (PMS)

5.6.1 Appropriateness of PMS

5.6.2 Team Assessment

5.6.3 Individual Assessment

5.6.4 Additional Rewards      

5.6.5 Cost Savings & Brand Image

6.0 The Balanced Scorecard (BSC)


6.1 Developing the Balanced Scorecard

6.1.1 DEFINITION                                                                                 

           6.1.2 PURPOSE

6.2 Cause and Effect

  1. Financial Perspective
  2. Customer Perspective
  3. Internal business processes

     Learning and growth

6.2.5 Balancing the scorecard

  1. Strategy Map

6.4 Possible benefits and drawbacks

7.0Conclusion


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